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Budweiser Stops Advertising at This Year’s SuperBowl for the First Time in 37 Years

This year the Super Bowl will be completely different from how it was in previous years because of the Covid-19 Pandemic. Besides all the changes that will be happening on the field, some changes will affect viewers at home. One of the biggest changes is that Budweiser won’t be spending any advertising money on the Super Bowl this year. They are known to have one of the most iconic Super Bowl commercials, but this year they won’t be advertising any commercials at the Super Bowl for the first time in 37 yearsBudweiser

Focusing on More Important Issues

Budweiser released a video on their Budweiser USA account that explains why they won’t have any Super Bowl commercials this year.

Tweet from @budweiserusa

Instead of spending their money on advertising for the Super Bowl, they want to spend money on awareness of the Covid-19 vaccine. Budweiser isn’t the only company which is not having any commercials during the Super Bowl. Coke, Pepsi, and Hyundai are also not having commercials for this year’s Super Bowl.

How This is Changing Super Bowl LV

These major brands not having a commercial during the Super Bowl disappointing considering companies make the most iconic and best Super Bowl commercials. These brands are trying to reach their audience in a different way. Pepsi said in a statement that they will not have any 30 seconds commercials but instead use that money to get more time for the Pepsi Super Bowl Halftime Show. Budweiser is donating money and ad spots to nonprofits that will be spreading awareness about the Covid-19 vaccine.

The Covid-19 Pandemic is having a negative, impact on sports. The Super Bowl is the most-watched television event in the world. Not having these commercials will make this year’s Super Bowl unforgettable.

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Inesh Chari
Living in Watchung, New Jersey and a senior at the University of Rhode Island majoring in Communication Studies.

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