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FIGHTNIGHT LIVE agrees to lucrative partnership with Everlast

When it comes to combat sports, finding the right partner is key to ones success. It appears that is what is happening with the FIGHTNIGHT brand. Opening their second season with 200,000 views, FIGHTNIGHT LIVE will have a new sponsor on its canvas. Everlast, one of the oldest and hottest brands in the market, will be the official title sponsor to FIGHTNIGHT LIVE.

Under the 24-show deal, Everlast: The Choice of Champions will be prominently placed under all major banners of FIGHTNIGHT LIVE, including interviews, Tale of the Tapes, in-ring openings and more.

In a press release, Everlast Vice President of Marketing and Product Development Chris Zoller had the following to say about the new deal:

“We are proud to partner with FIGHTNIGHT LIVE. At Everlast we have always believed in supporting people and ideas that break the mold and blaze new trails and FIGHTNIGHT LIVE is doing just that. We’re seeing a shift in how fight sports content is being consumed. Highly engaging content and experiences delivered via emerging channels is the heart of our brand strategy. FNL is the perfect combination of high-quality fight sports content and accessibility.”

FIGHTNIGHT LIVE is one of the only brands that interact with the audience, allowing a personal feel between audience member, fighter and commentator. Through two seasons, FIGHTNIGHT LIVE has garnered over 1.6 million views via social media. Branded content is key for sponsors, and with the format on social media, and with the talent involved, the Everlast signing just made sense.

Everlast, around since 1910, has been the lead brand for combat sports since its inception. Sold in over 75 countries and six continents, Everlast has been promoted by some of the top fighters in the world, past and present.

You can watch all FIGHTNIGHT LIVE events at the following Facebook link:

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Baseball Editor, Misc. Sports Editor. Covers all things combat sports (MMA, Pro Wrestling and Boxing). When he's not writing, Daniel hosts a podcast, The Main Event.
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