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Ford Models Adds New Esports and Gaming Division

World-renowned Ford Models is betting on the gaming industry. Esports Observer reports that the international modeling agency has launched an eSports and gaming division under its “Digital” sector.

Justin M. Jacobson, Ford Models’ newly appointed manager for Ford Esports & Gaming, states, “In addition to working with high-fashion models, Ford had already been working digital influencers in the beauty, fashion, and fitness world so they noticed the growing trend in esports and gaming and the unique way that they can pair gamers’ stories with some of the brands that they’ve been working with for decades.”

“I will be working on continuing to bring more non-endemic brands into the space the right way; authentically and with the right talent and teams as well as integrating some of Ford’s model celeb and athlete clients authentically into the gaming space,” Jacobson adds.

First-ever ESPY eSports winner and pro NBA 2K gamer Timothy “oLarry” Anselimo and professional “Street Fighter” gamer Chris “Chris T” Tatarian are among the names announced as signed Ford talent.


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Candace Cordelia has been an on-camera interviewer and writer for In The Zone since the Summer of 2020. Candace's journalism experience includes writing for the New York Daily News and ABC Radio, where she also conducted celebrity interviews and audio production/editing for ABC Radio's national radio affiliates across the country. Her on-camera experience involves working as a backstage/in-ring interviewer with a number of independent wrestling promotions and as an actress. Candace is dedicated to bringing combat sports and eSports news to the In The Zone universe.
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