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“Tyson vs. Jaws” Takes a Huge Bite Out of Social Media

Shark Week is back!

This start of 2020’s Shark Week began with incredible social media numbers, thanks to Mike Tyson’s “rumble” with one of the infamous  species’ very own.

According to social media analytics firm Talkwalker, Discovery Channel’s broadcast of “Tyson vs. Jaws: Rumble on the Reef” on August 9 was mentioned over 92,000 times within a span of four hours. The NBA’s broadcast of Portland Trail Blazers vs Philadelphia 76ers game, in comparison, gained just over 19,000 mentions.

The most engaging tweet about Tyson’s battle with a shark came from Mike Tyson himself, scoring over 22,000 likes as of August 9.

Discovery Channel’s “Shark Week” continues until Sunday, August 16.  The annual event’s on-air schedule this year includes “ShaqAttack” featuring NBA superstar Shaquille O’Neal, and it made its premiere on August 10.

In related news, sources confirmed to The Ring magazine that Mike Tyson’s highly-anticipated boxing match against Roy Jones Jr. was pushed back to November 28. It was originally slated to occur on September 12.

The bout was rescheduled because Mike Tyson and his team “felt they could maximize revenue” with the move. Tyson vs. Jones Jr. will fight in Dignity Health Park in Carson, California. A crowd will not be present in the venue, however boxing fans will be able to view the match on the entertainment platform Triller and via pay-per-view.

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Candace Cordelia has been an on-camera interviewer and writer for In The Zone since the Summer of 2020. Candace's journalism experience includes writing for the New York Daily News and ABC Radio, where she also conducted celebrity interviews and audio production/editing for ABC Radio's national radio affiliates across the country. Her on-camera experience involves working as a backstage/in-ring interviewer with a number of independent wrestling promotions and as an actress. Candace is dedicated to bringing combat sports and eSports news to the In The Zone universe.
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