Football

The New York Giants launch #TogetherBlue to unify community

by
Mecca Lennon
September 16, 2020

The New York Giants announce #TogetherBlue campaign for the 2020 season. The campaign will unify togetherness amongst Giants fans, players, coaches and the front office.

We have officially launched our #TogetherBlue campaign which will have several touchpoints with fans throughout the season and extend into the community as part of the team's commitment to inspire change.
Details: https://t.co/yLU4eDTIGV pic.twitter.com/GBBqF1hEO3
— New York Giants (@Giants) August 26, 2020

“#TogetherBlue” serves as a mantra through this challenging time that our loyal season ticket members and fans are always foremost in the collective mind of everyone in our organization; Additionally, the campaign emanates the Giants’ resolute pursuit of success and what it means to achieve that success together as an organization.” – Giants Chief Commercial Officer Pete Guelli

The campaign features social media content including fan appreciation to launch “A Giant Hero” that will celebrate front-line workers.

The campaign extends to communities in NJ/NY to commit to sustained change specifically in social justice.

Post Views: 206

Bio
Latest Posts

Mecca Lennon

Mecca Lennon has been a Journalist for In The Zone since August 2020. Mecca has experience in journalism and professional writing from experiences obtained in the classroom and through various leadership roles. Mecca has facilitated and assisted in campaigns to enhance social media presence and overall prestige in brands. A Public Relations student at William Paterson University, she aspires to work in a sports related role with an emphasis on the NFL.