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The NFL and Visa pair to host 2021 Super Bowl LV cashless

The Super Bowl will not accept cash for the first time in 55 years.

The game will be all-digital with its partnership with Visa. Attendees will use contactless payment throughout the game and fan experience events to promote safety amongst staff and fans.

“It sounds efficient. We knew it was a matter of time. We just accelerated that time”. 

-Renie Anderson, NFL executive VP and Chief Revenue Officer

Anderson says the decision to go cashless was in the works prior to the pandemic. Visa was converting the leagues top events to cashless as part of their contract renewal.

“A cash-free Super Bowl was the main goal of our new contract.The plan was to get to a cash-free Super Bowl within five years, and we’re doing it in less than two years”.

-Mary Ann Reilly, Visa Senior VP of North America marketing division

Fans can bring cash to convert into prepaid gift cards of up to $500 and the Super Bowl will be held outdoors.

Visa found that fans spend more when they are using contactless payments. This will allow the NFL to collect more data on consumer behavior, according to CNBC. 

Super Bowl LV is scheduled to be held Feb.7 at Raymond James Stadium with 20% capacity.

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Mecca Lennon

Mecca Lennon has been a Journalist for In The Zone since August 2020. Mecca has experience in journalism and professional writing from experiences obtained in the classroom and through various leadership roles. Mecca has facilitated and assisted in campaigns to enhance social media presence and overall prestige in brands. A Public Relations student at William Paterson University, she aspires to work in a sports related role with an emphasis on the NFL.
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