MMA The Worldwide Leader in MMA? UFC strikes a huge deal with ESPN After WWE took its talents to FOX, the UFC has decided to do the same to ESPN by Daniel Yanofsky May 23, 2018 It was only a matter of time. Once a deal between WWE and FOX became known, the dominoes were in place for the UFC to find a new network to promote their programming. They reportedly didn’t have to look far. After striking a deal with ESPN Plus, the UFC grew their partnership and price value with the Worldwide Leader in Sports, ESPN. According to Variety, the two agreed to a 5-year, $1.5 billion deal that will kick off in early 2019. Along with broadcasting rights on ESPN Plus that was roughly $750 million, the UFC will be able to produce 30 total fight events, along with PPV’s. The Fight Pass app will still be in play. The UFC currently produces events on Fox Sports 1 and 2. Once the deal with FOX ends, all UFC programs will become obsolete. Looks like the UFC will have plenty of time to churn out content until then. After the UFC was sold to WME|IMG for over $4 billion, the organization was hoping for a hefty price per-year once their initial deal with FOX expired. While it wasn’t quite what they expected, the lack of promotion surrounding events and the results of cards in general played a factor. Even with what seems like a loss to some, it is a huge win for an ever-growing company like the UFC. It is an interesting time to be a fan of combat sports. What does this say about a promotion being worth a certain price while a singular brand of WWE’s is worth $1 billion? Adding on ESPN Plus’ deal does help elevate the status of the company, while also adding a boost in the revenue it can provide for ESPN, and vice versa. The fact that MMA Fighting’s Ariel Helwani is making the jump to ESPN as well shows the commitment the global company has to MMA. Overall, this is a huge deal for the UFC after losing out on FOX programming. It is a step in the right direction for a company looking for some type of growth in an audience and in an image. Watching the two brands work out together (figuratively speaking of course) will be entertaining. Combat sports won big this week, and it looks like both the UFC and WWE are just getting started. Post Views: 1,481 The following two tabs change content below.BioLatest Posts Daniel Yanofsky Baseball Editor, Misc. Sports Editor. Covers all things combat sports (MMA, Pro Wrestling and Boxing). When he's not writing, Daniel hosts a podcast, The Main Event. Latest posts by Daniel Yanofsky (see all) Mets hire Luis Rojas to replace Carlos Beltran as manager - January 23, 2020 An Outsider’s 2020 Hall of Fame Ballot - January 21, 2020 A Wild Yo Sighting: Yoenis Cespedes participates in running, fielding and hitting drills - January 21, 2020 Following Conor McGregor’s win at UFC 246, is “The King” truly back? - January 20, 2020 Related Topicsdana whiteESPNESPN Plusmmaufc 4 Comments You must be logged in to post a comment Login Leave a Reply Cancel replyYou must be logged in to post a comment. Newsletter Subscription Can't Miss Posts! Women in Sports: NHL Network Host, Jackie Redmond by Nicholas Durst | posted on March 4, 2019 From Paramus High School to CBS Sports, Spero Dedes is making waves in sports broadcasting by Sunil Sunder Raj | posted on October 27, 2020 Lochte, Dressel and Ledecky all Chasing Gold at 2021 Tokyo Olympics by Anthony Paradiso | posted on April 18, 2021 Women in Sports: Podcast Host, New York Riptide Sideline Reporter, Dani Wexelman by Luke Porco | posted on March 3, 2020 You Know I’m Right, Episode 109: The Athletic’s Marc Carig (Audio/Video) by Nicholas Durst | posted on April 19, 2021 More in MMA The Mockery of A Sport: Paul vs. Askren Jake Paul and Ben Askren are set to fight tonight, and as a fan... The Leverage Game: What’s Going on Between Jon Jones and UFC? After Francis Ngannou knocked out Stipe Miocic, fight fans everywhere were already excited about... Athletes and their “Charitable” Contributions The other day I was watching TV when I saw a commercial for Conor... Should the Holloway vs. Katter fight have been Stopped in the 4th Round? Dana White thought so… In my honest opinion, when it comes to sports there is nothing like watching... The Main Event, Episode 5 – UFC AC review and WWE Greatest Royal Rumble Preview (Audio) Bellator MMA announces landmark deal with DAZN