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TNA Completed Deal With Pop. Is This The Final Hurrah?

For months, Impact Wrestling has struggled to secure their future post-Destination America. It is obvious that Impact Wrestling and Destination America are not getting along, and declining ratings are not helping. The Internet Wrestling Community (IWC) has had a countdown for the “Death of TNA” for quite some time, waiting to hit zero. However, it is Impact Wrestling’s countdown that has garnered attention. Recently, TNA put an unknown timer on their site, and when it hit zero, major news came out. Starting Tuesday, January 5, 2016, TNA Impact Wrestling will premiere on Pop.


What exactly is Pop? According to its site, Pop, “…gives fans a dedicated channel that loves being a fan as much as they do. A channel that respects talent over celebrity. A channel filled with optimism, passion, humor, and excitement.” It is a joint venture of the CBS Corporation and Lionsgate, two very big names in the media industry. This most likely influenced the decision for TNA President Dixie Carter to partner with the program. In regards to the network, Dixie stated, “Pop’s enthusiasm for our partnership and the network’s fan focus is a perfect fit for our company.” Pop has a lot to gain from this, adding a cornucopia of wrestling fans into their fan base.

This is also a fantastic opportunity for the wrestling company. For one thing, Pop has shown excitement about the new deal without hesitation. Pop president Brad Schwartz stated, “Wrestling has been a fan-fueled staple since the ’50s, and continues to be some of the most-watched appointment television today. The die-hard fandom and extraordinary passion surrounding Impact Wrestling captures the spirit of Pop as a network that celebrates fan-driven entertainment and excitement.” Someone who shows great interest for a wrestling company and means it is best for business.

It could also provide a huge ratings boost for TNA, as Pop provides coverage to over 80 million homes, more than the over 57 million homes Destination America reaches. Impact Wrestling reaches 20 countries around the world and broadcasts in 17 languages. With this move, we may see a massive increase in viewers around the world.  

This new deal gives TNA Impact a lot of opportunities for growth, and a hopeful long-term future. It will be interesting to see after January what the results are financially, and how long the relationship lasts. If not, this might be TNA’s final hurrah.

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Baseball Editor, Misc. Sports Editor. Covers all things combat sports (MMA, Pro Wrestling and Boxing). When he's not writing, Daniel hosts a podcast, The Main Event.
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