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Trevor Bauer, Reds, LIDS, in the zone, person holding blue Chicago Cubs cap
Photo by Blake Guidry on Unsplash

SWAG

NL CY Young Winner Trevor Bauer Becomes First MLB Athlete To Partner Up With Lids

Bauer joins an already impressively stacked roster of athletes and entertainers that have partnered with the retailer.

2020 NL Cy Young Award winner and entrepreneur Trevor Bauer has become the first MLB Athlete Partner for Lids.

The MLBPA Players Choice NL Outstanding Pitcher and Lids will unveil several limited-edition custom hats, t-shirts, and new customizations throughout the year, which will be available nationwide.

LIDS a Natural Fit for Trevor Bauer

“Whether I’m looking to pick up a new Duke dad hat or a UCLA snapback, I’ve been a Lids customer for many years,” said Bauer. “As I’ve become more invested in design and branding in recent years, the opportunity to collaborate with such an iconic retailer, especially as its first MLB athlete partner, is really meaningful.”

Bauer joins an already impressively stacked roster of athletes and entertainers that have partnered with the retailer including multiplatinum musician and entrepreneur Meek Mill, Grammy-nominated rapper Quavo, Pro Bowl running back Melvin Gordon, and top NBA skills trainer Chris Brickley.

Trevor Bauer has been electric on the mound and equally impressive off the field through his content and branding,” said Lawrence Berger, co-founder, and partner at Ames Watson and Chairman of FanzzLids Holdings. “Lids has been the leading headwear retailer for years, in large part due to the popularity of baseball hats, and we cannot think of a better individual to be our first MLB athlete partner than Trevor. We look forward to combining his passion for design with our talented creative team to make some incredible merchandise and content.”

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