Twitter and The NBA Partnering On Original Content Deal

NBA Commissioner Adam Silver

In an effort to bring fans closer to the game, the NBA will partner up with Twitter to launch a new weekly pregame show. Through its digital partnership with Turner, the league will air the program exclusively on Twitter during the upcoming 2016-17 season.

There will also be another show that will air exclusively onTwitter next season but no word on whether it’s a post game show or real time NBA action show.

Twitter is essentially getting its own NBA TV shows, which is the first made-for-Twitter content we can think of. (Besides all the tweets we like to send, of course.) The idea here for the NBA is to drum up excitement for its actual TV broadcasts, where the league and its broadcast partners make a lot of money from TV advertisers. The social media network will also double the amount of NBA game highlights it tweets out to the masses and posts on Vine.

“We’re excited about bringing live content to Twitter, which has proven to be an ideal destination for real-time sports conversations,” NBA Commissioner Adam Silver said. “We’ve seen technology bring fans closer to our game, teams and players in ways we could have only imagined a decade ago. This expanded partnership will help feed our fans’ growing demand for the NBA by more deeply integrating the league across Twitter’s many platforms.”

Twitter and The NBA, Friends Since 2009

The NBA joined Twitter in 2009, and since then, has built the largest Twitter community of any sports league in the world with more than 22 million followers. In addition to having the most Vine followers of any sports leagues, teams, and players, the NBA has also become the first user on Vine to have more than two billion loops.

Twitter Amplify partnerships began in 2013, and Twitter has helped increase the NBA’s content production across many social media platforms. Twitter has helped the league in their mission to engage the fans in real time, and Twitter CEO Jack Dorsey is one of the masterminds behind creating unique ways to make viewers feel more connected to the game.

Twitter and The NBA Partnering On Original Content Deal

Twitter will be broadcasting 10 NFL Thursday Night Football games this upcoming season. Adding the NBA is a smart business move. Twitter is fast and furious when it comes to Social Media. Content is king, and Twitter CEO Jack Dorsey is banking on just that.