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UFC officially sold for $4 Billion

A few weeks ago, there were rumors that the UFC was going to be sold. It looks like the speculating can end. Hot off the success of UFC 200, the UFC has appeared to have ended the weekend on an even higher note. The New York Times were the first to announce late last night that the UFC has sold itself for a hefty $4 billion.



Not bad for a company that was bought by the Fertitta brothers for $2 million in the early 2000’s. The purchase was made by WME | IMG. The company actually represents UFC fighter Ronda Rousey, but that will reportedly have no factor in her financial future. Co-CEOs of WME | IMG Ariel Emanuel and Patrick Whitesell discussed their acquisition of the company. They stated:

“We’ve been fortunate over the years to represent UFC and a number of its remarkable athletes. It’s been exciting to watch the organization’s incredible growth over the last decade under the leadership of the Fertitta brothers, Dana White and their dedicated team. We’re now committed to pursuing new opportunities for UFC and its talented athletes to ensure the sport’s continued growth and success on a global scale.”

Dana White will still serve as president of the company, while the Fertitta’s will have minority interest. Keeping White on is a smart move; he is a fantastic promoter and is great with fan interaction. Dana is the perfect man to represent the UFC, especially after their monstrous weekend. The company had over 18,000 fans show up for UFC 200, and it should expect revenue to increase within the remainder of the year.

The UFC has come a long way since its inception in 1993. It went from being chastised to being universally accepted. Now, it’s a powerhouse in the sports industry. Think about this: there doesn’t seem to be another sport where an organizations name is worn by fans and athletes alike.

Just when you think the news will finally die down, a bombshell hits us. I am interested in seeing what the new leadership has in store for the UFC. The little company that could is now THE hottest commodity in the world, and its just getting started. Let’s see where it goes from here.

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Baseball Editor, Misc. Sports Editor. Covers all things combat sports (MMA, Pro Wrestling and Boxing). When he's not writing, Daniel hosts a podcast, The Main Event.

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