Photo by Nik Albert on Unsplash BIZ Lebron James Leaves Coca-Cola To Sign With Pepsi by Jason Cordner March 22, 2021 Lebron James Leaves Coca-Cola To Sign With Pepsi To Be The Face Of Mountain Dew Rise Energy Drink LeBron James will be the face of the new Mountain Dew’s Rise Energy drink as part of a larger endorsement deal that will include other brands across PepsiCo’s food and beverage lineup, as well as social justice endeavors, the company confirmed on Wednesday. This partnership seemed destined to happen, especially since PepsiCo replaced Coca-Cola as the official food and beverage partner of the NBA and WNBA back in 2015. “As energy beverages evolve to provide even more functional benefits, we’re excited to introduce the new Mtn Dew Rise Energy for those looking for a morning boost with enhanced mental clarity and immune support that helps you conquer the morning to conquer the day,” Fabiola Torres, PepsiCo’s chief marketing officer, and senior VP for its energy category said in a statement. “LeBron is the epitome of motivation and has achieved legendary status by seizing every morning. He not only continues to excel on and off the court but has dedicated his life to helping others rise as well.” PepsiCo plans to use James’ voice to boost its community service efforts, especially those related to diversity. In its press release announcing the signing of James, PepsiCo stated the deal will “touch on numerous aspects of James’ wide-ranging work,” while referencing the company’s pledge last year to invest more than $400 million over five years in Black-owned businesses and in Black communities as well as to “increase Black representation at PepsiCo.” James continues to build out his portfolio and showcase why he is more than just an athlete It’s estimated that James will eclipse $1 billion in career earnings before he retires from the NBA; his endorsements, production companies, and other endeavors showcase that James is well on his way towards being a billionaire. Post Views: 615 The following two tabs change content below.BioLatest Posts Jason Cordner Latest posts by Jason Cordner (see all) Lebron James Leaves Coca-Cola To Sign With Pepsi - March 22, 2021 WNBA Rolling Out Red Carpet For Upcoming 25th Anniversary Season - March 16, 2021 Nike Partners with National Urban League to Promote Employment and Home Ownership for the Black Community - March 15, 2021 Rob Gronkowski Gets In On NFT Collection Movement, Becomes First Athlete To Do So - March 10, 2021 Related TopicsCoca-ColaLeBron JamesPepsiSports Drink Newsletter Subscription Can't Miss Posts! Women in Sports: NHL Network Host, Jackie Redmond by Nicholas Durst | posted on March 4, 2019 The Most Catastrophic Boat Trip Since the Titanic; the New York Giants by John Venezia | posted on October 4, 2020 Women in Sports Interview Series: It’s a sure bet with Philadelphia native, Erin Kate Dolan (VIDEO) by Denise Gonzalez | posted on March 17, 2020 Exclusive Interview: SNY Personality, Maria Marino, Shares Career Journey (VIDEO) by Sunil Sunder Raj | posted on January 28, 2021 How Former NFL Scout and Coach Chris Landry Became an Entrepreneur and Sportscaster by Anthony Paradiso | posted on March 23, 2021 More in BIZ You Know I’m Right, Episode 113: New York Post Columnist Phil Mushnick (Audio/Video) On the 113th episode of You Know I’m Right, Nick Durst and Joe Calabrese are joined by... You Know I’m Right, Episode 112: New York Jets’ Insider Brian Costello (Audio/Video) On the 112th episode of You Know I’m Right, Nick Durst and Joe Calabrese are joined by... How the You Know I’m Right Podcast Reached 100 Episodes On March 29, 2021, the You Know I’m Right Podcast published it’s 100th episode... You Know I’m Right, Episode 111: New York Giants’ Insider John Schmeelk (Audio/Video) On the 111th episode of You Know I’m Right, Nick Durst and Joe Calabrese are joined by... College Athletes Using NCAA Tournament Platform to Speak Out New York Baseball Parks Welcome Back Fans, But Is It Too Much Too Soon?