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Ann Hebert, Nike, close-up photography of person wears brown-and-white Nike Air Max
Photo by Lefteris kallergis on Unsplash


Nike Executive Ann Hebert Leaves Company Following Reports Of Son’s Sneaker Flipping Business

Nike Executive Ann Hebert Leaves Company Following Reports Of Connection Of Her Son’s Sneaker Flipping Business

Nike executive Ann Hebert left the company just days after a report detailed the sneaker reselling business her son was running.

Last week, Bloomberg Businessweek’s cover story was about Hebert’s 19-year-old son Joe Hebert. Joe is a sneakerhead who makes money by reselling kicks on the open market.

In 2018, Ann disclosed information to Nike about her son’s reselling business. The company said at the time that Hebert did not violate “company policy, privileged information or conflicts of interest,” according to Bloomberg Businessweek.

But after last week’s story, Hebert reportedly resigned from her position as Nike’s vice president and general manager in North America. She was in charge of sales, marketing, and merchandising in that region.

Bloomberg described a transaction in which Joe and his team used bots to overwhelm a Yeezy Supply website designed to limit purchases to one per customer. Hebert told Bloomberg he racked up $132,000 in purchases that day and quickly flipped the supply for a $20,000 profit.

Without being a Nike employee, it appears Joe may have gotten the cheat codes from his mom.

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