BIZCricket Attracts More Subscribers for Disney+ Hotstar by Katie Malespina February 9, 2021 What Caused an Increase in Disney+ Subscribers in India?:Disney+ is a streaming platform that is strictly for Disney movies and shows. It was first launched in America on November 12, 2019. They do have a lot of competitors such as; Netflix, Amazon Prime, HBO Max, Hulu, and many more. Disney has decided they wanted to have all of their movies and shows to themselves, so they made their own streaming platform. Considering the streaming service is a competitive field, Disney has been doing very well. In 2020, they had over 26 million subscribers in America alone.On April 3, 2020, Disney+ was launched in India. India has a very large population with over 1.3 billion people living in the country. Given the size of their population, this makes them a mass-market. According to Front Office Sports, “By the end of 2020, Disney+ Hotstar subscribers reached 26 million-30% of Disney’s customers worldwide.” It took Disney a year to reached 26 million subscribers in America, but India only took a few months. India already had an on-demand video streaming app and it was called, Hotstar. Disney was soon was in control of Hotstar.India’s most popular sport is Cricket and has been for centuries. The popularity Disney+ got when they went to India was because of Cricket. It was stated in Front Office Sports by Disney+ Hotstar President Sunil Rayan, “India is a cricket-crazy country, and it’s always been part of our strategy.” Disney knew by streaming live Cricket matches would bring them more subscribers, and that’s exactly what happened. The subscription comes only at $20 per year which is a lot cheaper than the $69.99 Americans pay.Photo by Brian McGowan on Unsplash Post Views: 25The following two tabs change content below.BioLatest PostsKatie MalespinaLatest posts by Katie Malespina (see all) Patrick Mahomes Welcomes First Child With Fiancee Brittany Matthews - February 23, 2021 New Study Reveals Pigs Can Learn to Play Video Games With Their Snouts - February 18, 2021 Entertainment Industry is Undertaken by Video Games - February 18, 2021 The Future Is Fitness For Apple - February 17, 2021 Related TopicsDisneyHotstarIndiastreaming platforms Newsletter SubscriptionCan't Miss Posts! No Shame in Their Game – Female Mixed Martial Artists Use Onlyfans to Make Money by Brandon Berrios | posted on December 4, 2020 Neha Uberoi Khangoora: Pro Athlete to Successful Business Entrepreneur by Sunil Sunder Raj | posted on February 9, 2021 Women in Sports: NHL Network Host, Jackie Redmond by Nicholas Durst | posted on March 4, 2019 The Five Biggest Injuries of the 2020 NFL Season by Anthony Paradiso | posted on November 6, 2020 Exclusive Interview: SNY Personality, Maria Marino, Shares Career Journey (VIDEO) by Sunil Sunder Raj | posted on January 28, 2021More in BIZ Vistaprint, Boston Celtics, NAACP Announced Formation of Power Forward Grant For Small Minority BusinessVistaprint, the Boston Celtics Shamrock Foundation & NAACP have announced the formation of the... The Future Is Fitness For AppleFitness+ was launched in December 2020 when the Covid-19 pandemic disrupted gyms and fitness... NHL, Amazon Web Services Partner to Develop New Stats, Data, and InsightsThe National Hockey League (NHL) is partnering with Amazon Web Services (AWS) in an... Neha Uberoi Khangoora: Pro Athlete to Successful Business EntrepreneurFormer tennis pro, Neha Uberoi Khangoora is the Co-Founder and CEO of South Asians... Neha Uberoi Khangoora: Pro Athlete to Successful Business Entrepreneur NHL, Amazon Web Services Partner to Develop New Stats, Data, and Insights