BIZ Cricket Attracts More Subscribers for Disney+ Hotstar by Katie Malespina February 9, 2021 What Caused an Increase in Disney+ Subscribers in India?: Disney+ is a streaming platform that is strictly for Disney movies and shows. It was first launched in America on November 12, 2019. They do have a lot of competitors such as; Netflix, Amazon Prime, HBO Max, Hulu, and many more. Disney has decided they wanted to have all of their movies and shows to themselves, so they made their own streaming platform. Considering the streaming service is a competitive field, Disney has been doing very well. In 2020, they had over 26 million subscribers in America alone. On April 3, 2020, Disney+ was launched in India. India has a very large population with over 1.3 billion people living in the country. Given the size of their population, this makes them a mass-market. According to Front Office Sports, “By the end of 2020, Disney+ Hotstar subscribers reached 26 million-30% of Disney’s customers worldwide.” It took Disney a year to reached 26 million subscribers in America, but India only took a few months. India already had an on-demand video streaming app and it was called, Hotstar. Disney was soon was in control of Hotstar. India’s most popular sport is Cricket and has been for centuries. The popularity Disney+ got when they went to India was because of Cricket. It was stated in Front Office Sports by Disney+ Hotstar President Sunil Rayan, “India is a cricket-crazy country, and it’s always been part of our strategy.” Disney knew by streaming live Cricket matches would bring them more subscribers, and that’s exactly what happened. The subscription comes only at $20 per year which is a lot cheaper than the $69.99 Americans pay. Photo by Brian McGowan on Unsplash Post Views: 340 The following two tabs change content below.BioLatest Posts Katie Malespina Latest posts by Katie Malespina (see all) Hideki Matsuyama Becomes First Japanese Man to Win The Masters 2021 - April 13, 2021 NFL Legend Drew Brees Takes on a New Hobby After Retirement - April 7, 2021 Will Michael Jordan’s Exclusive Golf Course Enable Him To Take On The Pros? - March 30, 2021 Tim Peel is Discharged After Caught on Hot Mic - March 25, 2021 Related TopicsDisneyHotstarIndiastreaming platforms Newsletter Subscription Can't Miss Posts! Women in Sports: NHL Network Host, Jackie Redmond by Nicholas Durst | posted on March 4, 2019 Passion For Sports Led Kelly Burke To Career As Broadcaster by Sunil Sunder Raj | posted on November 16, 2020 Women in Sports: Podcast Host, New York Riptide Sideline Reporter, Dani Wexelman by Luke Porco | posted on March 3, 2020 Women in Sports: Ariel Epstein, On-Air Host at SportsGrid (VIDEO) by Anthony Paradiso | posted on March 12, 2021 CBI to Utilize Experimental Men’s Basketball Rules Including Use of Quarters by Media Release | posted on March 9, 2017 More in BIZ You Know I’m Right, Episode 113: New York Post Columnist Phil Mushnick (Audio/Video) On the 113th episode of You Know I’m Right, Nick Durst and Joe Calabrese are joined by... You Know I’m Right, Episode 112: New York Jets’ Insider Brian Costello (Audio/Video) On the 112th episode of You Know I’m Right, Nick Durst and Joe Calabrese are joined by... How the You Know I’m Right Podcast Reached 100 Episodes On March 29, 2021, the You Know I’m Right Podcast published it’s 100th episode... You Know I’m Right, Episode 111: New York Giants’ Insider John Schmeelk (Audio/Video) On the 111th episode of You Know I’m Right, Nick Durst and Joe Calabrese are joined by... Neha Uberoi Khangoora: Pro Athlete to Successful Business Entrepreneur NHL, Amazon Web Services Partner to Develop New Stats, Data, and Insights