BasketballGatorade Got Dame: Damion Lillard Signs Multi-Year Endorsement Deal With Gatorade by Jason Cordner December 6, 2020 When it comes to big business Damion Lillard is all about his business.The Portland Trail Blazer All-Star and Gatorade have partnered to highlight the BOLT24 brand, which will come out this December. There are two kinds of BOLT24 – one called ANTIOXIDANT with antioxidant vitamins A and C; The other, called ENERGIZE, has caffeine.“Damian is not just a dynamic basketball player, he’s also a dynamic person off the court,” said Jeff Kearney, global head of sports marketing at Gatorade. “He brings so much to the table – thoughtfulness, character, raw talent, honed craftsmanship – he’s always ready and he’s always real, which is what BOLT24 is all about.”“It is new now, but there will come a time when BOLT24 is a well-known thing. I saw it as an opportunity to be tied to that history,” Damion Lillard said.Lillard joins a growing Gatorade basketball roster that includes Zion Williamson, Karl Anthony Towns, Paul George, Jayson Tatum, and Elena Delle Donne. Last month, Gatorade also added 23-year-old golfer Matthew Wolff, who is also launching a campaign for Bolt24.The battle for sports drink supremacy continues to heat up as companies add big-name athletes to their endorsement portfolios. Gatorade is making sure they stay atop the sports drinking landscape by aligning the right athletes alongside their products. Post Views: 53The following two tabs change content below.BioLatest PostsJason CordnerLatest posts by Jason Cordner (see all) The Mamba Brand? Kobe Bryant Was Reportedly Thinking Of Leaving Nike To Create Own Sneaker Company - January 4, 2021 Show Me The Money In Bitcoins: Panthers’ Russell Okung Becomes First NFL Player Paid In Bitcoins - January 3, 2021 Detroit Native, Hip Hop All-Star Big Sean Named Pistons Creative Director Of Innovation - December 28, 2020 These Are The Breaks: Breakdancing Set To Debut On The Olympic Stage In 2024 - December 12, 2020 Related TopicsBasketballDamion LillardGatoradeNBASports Beverage Drinks Newsletter SubscriptionCan't Miss Posts! No Shame in Their Game – Female Mixed Martial Artists Use Onlyfans to Make Money by Brandon Berrios | posted on December 4, 2020 You Know I’m Right, Episode 69: WFAN’s Al Dukes (Audio/Video) by Nicholas Durst | posted on January 12, 2021 Women in Sports: NHL Network Host, Jackie Redmond by Nicholas Durst | posted on March 4, 2019 The Most Catastrophic Boat Trip Since the Titanic; the New York Giants by John Venezia | posted on October 4, 2020 You Know I’m Right, Episode 68: WFAN’s Gregg Giannotti (Audio/Video) by Nicholas Durst | posted on January 7, 2021More in Basketball You Know I’m Right, Episode 75: Jeff Van Gundy (Audio/Video)On the 75th episode of You Know I’m Right, Nick Durst and Joe Calabrese are joined by... You Know I’m Right, Episode 73: The New York Post’s Marc Berman (Audio/Video)On the 73rd episode of You Know I’m Right, Nick Durst and Joe Calabrese are joined by... You Know I’m Right, Episode 72: SNY’s Eamon McAnaney (Audio/Video)On the 72nd episode of You Know I’m Right, Nick Durst and Joe Calabrese are joined by... Would getting rid of the NBA Draft help NBA players??The other day I did a little write up on Jackie MacMullan and what... The Players Alliance Launches Mobile Tour w/ Pull Up Neighbor (VIDEO) Spurs’ DeMar DeRozan Chases Away Home Intruder