Basketball Gatorade Got Dame: Damion Lillard Signs Multi-Year Endorsement Deal With Gatorade by Jason Cordner December 6, 2020 When it comes to big business Damion Lillard is all about his business. The Portland Trail Blazer All-Star and Gatorade have partnered to highlight the BOLT24 brand, which will come out this December. There are two kinds of BOLT24 – one called ANTIOXIDANT with antioxidant vitamins A and C; The other, called ENERGIZE, has caffeine. “Damian is not just a dynamic basketball player, he’s also a dynamic person off the court,” said Jeff Kearney, global head of sports marketing at Gatorade. “He brings so much to the table – thoughtfulness, character, raw talent, honed craftsmanship – he’s always ready and he’s always real, which is what BOLT24 is all about.” “It is new now, but there will come a time when BOLT24 is a well-known thing. I saw it as an opportunity to be tied to that history,” Damion Lillard said. Lillard joins a growing Gatorade basketball roster that includes Zion Williamson, Karl Anthony Towns, Paul George, Jayson Tatum, and Elena Delle Donne. Last month, Gatorade also added 23-year-old golfer Matthew Wolff, who is also launching a campaign for Bolt24. The battle for sports drink supremacy continues to heat up as companies add big-name athletes to their endorsement portfolios. Gatorade is making sure they stay atop the sports drinking landscape by aligning the right athletes alongside their products. Post Views: 611 The following two tabs change content below.BioLatest Posts Jason Cordner Latest posts by Jason Cordner (see all) Lebron James Leaves Coca-Cola To Sign With Pepsi - March 22, 2021 WNBA Rolling Out Red Carpet For Upcoming 25th Anniversary Season - March 16, 2021 Nike Partners with National Urban League to Promote Employment and Home Ownership for the Black Community - March 15, 2021 Rob Gronkowski Gets In On NFT Collection Movement, Becomes First Athlete To Do So - March 10, 2021 Related TopicsBasketballDamion LillardGatoradeNBASports Beverage Drinks Newsletter Subscription Can't Miss Posts! Women in Sports: NHL Network Host, Jackie Redmond by Nicholas Durst | posted on March 4, 2019 Lochte, Dressel and Ledecky all Chasing Gold at 2021 Tokyo Olympics by Anthony Paradiso | posted on April 18, 2021 You Know I’m Right, Episode 109: The Athletic’s Marc Carig (Audio/Video) by Nicholas Durst | posted on April 19, 2021 Michael Jordan Could Change the Future of Nascar for the Better by Inesh Chari | posted on March 30, 2021 You Know I’m Right, Episode 106: Newsday’s Neil Best (Audio/Video) by Nicholas Durst | posted on April 12, 2021 More in Basketball You Know I’m Right, Episode 111: New York Giants’ Insider John Schmeelk (Audio/Video) On the 111th episode of You Know I’m Right, Nick Durst and Joe Calabrese are joined by... You Know I’m Right, Episode 107: New York Post’s Columnist Mike Vaccaro (Audio/Video) On the 107th episode of You Know I’m Right, Nick Durst and Joe Calabrese are joined by... You Know I’m Right, Episode 97: SNY’s Michelle Margaux (Audio/Video) On the 97th episode of You Know I’m Right, Nick Durst and Joe Calabrese are joined SNY’s... WNBA Rolling Out Red Carpet For Upcoming 25th Anniversary Season The WNBA’s 25th season also marks the debut of the WNBA Commissioner’s Cup. The Players Alliance Launches Mobile Tour w/ Pull Up Neighbor (VIDEO) Spurs’ DeMar DeRozan Chases Away Home Intruder