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NFL Launches “It Takes All of Us” to promote social justice

The NFL launched “It Takes All of Us,” a season-long campaign committed to unifying the country in the fight for social justice.

The “It Takes All of Us” campaign video features 2017 Hall of Fame inductee LaDainian Tomlinson’s speech.

Additionally, Alicia Keys’ performed her new song “Love Looks Better” for the NFL Kickoff.  The song emphasizes the League’s commitment to social justice.

“We are honored to leverage LaDainian Tomlinson’s powerful message of “Football is a microcosm of America — all races, religions and creeds living, playing, side by side”as the inspiration for our season-long campaign. His words provide a message of unity and hope that will carry the league through an extraordinary 2020 season,” said NFL EVP and Chief Marketing Officer, Tim Ellis.

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