DraftKings, New York Giants announce multi-year deal

by
Mecca Lennon
September 17, 2020

The New York Giants and DraftKings announced multi-year deal, making DraftKings the official betting operator of the Giants.

The collaboration aims to enhance customer engagement and experience through the NFL season and beyond. DraftKings and the Giants will provide a free-to-play game that will be available to Giants fans on a weekly basis.

Football is the most popular sport with the betting operator, and the NY Giants rank in the top 40 for the franchise being bet on the most. The two have worked together for years and DraftKings will receive brand integration across MetLife Stadium. Additionally, they will also be an official sponsor across TV, radio and digital platforms.

.@DraftKings and New York Giants announce official, exclusive sports betting deal
DETAILS: https://t.co/EwLXQduuZ7 pic.twitter.com/BMBvr9z0rV
— New York Giants (@Giants) September 16, 2020

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Mecca Lennon

Mecca Lennon has been a Journalist for In The Zone since August 2020. Mecca has experience in journalism and professional writing from experiences obtained in the classroom and through various leadership roles. Mecca has facilitated and assisted in campaigns to enhance social media presence and overall prestige in brands. A Public Relations student at William Paterson University, she aspires to work in a sports related role with an emphasis on the NFL.