E-Sports NBA, NBPA Agrees To Massive $1.1 Billion Dollar Licensing Agreement For The NBA 2K Series by Jason Cordner January 17, 2019 The NBA and NBPA have agreed to a lucrative licensing agreement extension with Take-Two Interactive Software Inc., creators of the popular “NBA 2K” video game franchise, the league announced this week. The NBPA (National Basketball Players Association) have announced that they will continue to work together over the next seven years, in a deal that is reportedly worth an estimated $1.1 billion. That’s easily one of the biggest we’ve ever seen when it comes to a sports franchise or any given franchise for that matter. In a report by the Wall Street Journal, it is said that NBA 2K19 was the best selling sports-based video game of 2018. As of November, it was also the third-best selling video game of the year, regardless of genre. It’s predecessor, NBA 2K18, has sold 10 million copies which makes it the highest selling game in the entire series. 2K is thrilled with the deal and believes it’ll be beneficial for all parties in the years to come. Strauss Zelnick, who serves as chairman and CEO for Take-Two (who owns 2K), noted, “The NBA has been an outstanding partner throughout the history of the NBA 2K franchise, contributing significantly to its unparalleled success and the ability to grow its audience around the world across a myriad of platforms and offerings. We’re thrilled to be in business with Adam and the entire team at the NBA and enter into the longest-ever partnership extension between our organizations. Together, we’re confident that we will continue to find new and innovative ways to captivate and engage basketball fans, and expand further the success of the NBA 2K brand.” NBA2K 20 Could Be The Best Entry Yet There’s a good chance that, because of the landmark deal, the forthcoming NBA 2K20 could be one of the biggest in the series to date, though it’s unknown just what the publisher has planned for it just yet since it’s still riding high on the success of NBA 2K19. Post Views: 1,497 The following two tabs change content below.BioLatest Posts Jason Cordner Latest posts by Jason Cordner (see all) Lebron James Leaves Coca-Cola To Sign With Pepsi - March 22, 2021 WNBA Rolling Out Red Carpet For Upcoming 25th Anniversary Season - March 16, 2021 Nike Partners with National Urban League to Promote Employment and Home Ownership for the Black Community - March 15, 2021 Rob Gronkowski Gets In On NFT Collection Movement, Becomes First Athlete To Do So - March 10, 2021 Related Topics#NBAeSportsNBA 2K LEAGUENBA2KNBPA Click to comment You must be logged in to post a comment Login Leave a Reply Cancel replyYou must be logged in to post a comment. Newsletter Subscription Can't Miss Posts! Women in Sports: NHL Network Host, Jackie Redmond by Nicholas Durst | posted on March 4, 2019 From Paramus High School to CBS Sports, Spero Dedes is making waves in sports broadcasting by Sunil Sunder Raj | posted on October 27, 2020 Lochte, Dressel and Ledecky all Chasing Gold at 2021 Tokyo Olympics by Anthony Paradiso | posted on April 18, 2021 Women in Sports: Podcast Host, New York Riptide Sideline Reporter, Dani Wexelman by Luke Porco | posted on March 3, 2020 You Know I’m Right, Episode 109: The Athletic’s Marc Carig (Audio/Video) by Nicholas Durst | posted on April 19, 2021 More in E-Sports Xbox Release New Gaming Console Making History For Microsoft Revenue For Xbox is at an All-Time High: Since 2001 Xbox has changed the... “The W” gives WNBA athletes the first-ever MyPlayer experience for NBA 2K21 When it comes to what’s next for NBA 2K21 in terms of the WNBA,... Philadelphia Fusion’s Astro Talks Prep Work, Health Precautions for Overwatch Grand Finals in Korea The Philadelphia Fusion have embarked on a journey to Korea for the Overwatch League’s... BIG EAST Conference, Electronic Gaming Federation Join Forces for EGFC Multi-game Season More big news for eSports — the BIG EAST Conference has chosen. the Electronic... Turkey asserts new allegations against Enes Kanter Baseline Jumper, Episode 61: Anthony Puccio on the Red-Hot Nets